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Local SEO Checklist 2020 | Local seo guide

What is Local SEO?

Suppose you want to sell your product or service in a specific country or city and your target customer is the people of that specific city or country. Now how do you reach your target customers? By doing local SEO, you will ask Google to show your product or service to people in that particular area.

What is Local SEO?

Suppose you have a restaurant business in Kolkata and you have done local SEO for your business. Now if someone searches Google for Best Restaurants in Kolkata then Google will suggest your restaurant first. This way your targeted customers can find you very easily.


If you want to establish your business in a specific city or country then you must do local SEO optimization on your website. Google is constantly updating its algorithms. And according to those new updates, Google has given local SEO the highest priority to rank any website for Google.

Why Need Local SEO for Your Business?

1. You can easily sell your product and service online.

2. If you can work with local SEO to get your website ranked then you will get a lot of customer reviews and those customer reviews will play a very effective role for your website.

3. If you have a local business and you work with local SEO then your investment will be much less and with less investment, you will be able to make much more profit.

4. Your local customer will easily find your business on computer and mobile, which will increase your sales many times over.

5. If you work with global SEO on your website then it will take a long time to get your website ranked by Google but if you work with local SEO then you can easily get your website ranked by Google.


How to Implement Local SEO in Your Websites?

1. Google My Business

Google My Business or GMB is one of the most popular free tools for local SEO. With Google My Business you can easily rank your website. Without a Google My Business account, you can not bring your business to Google's local search engine results. If you have a Google My Business account, users can easily find you when you need your product and service.

Google My Business currently bears 19% of the local SEO ranking factor. You have a Google My Business account but you have not sorted your Google My Business account with the correct information. Google never likes these Google My Business profiles. Because all these Google My Business accounts are not user friendly.


You will try to fill every cell of Google My Business as well as different types of pictures and videos so that you have Google My Business.


Here are some important tips to help you fill out your Google My Business account:

  • Button to website
  • Button for directions
  • Photos of the inside and outside of the location
  • Physical address
  • Hours of operation
  • Add your related categories
  • Add your all Services
  • Add Your Phone number
  • FAQs about the business


2. Optimize Titles, Descriptions, and URLs

Titles, URLs, and meta descriptions are one of the most important parts of local SEO. When writing titles, meta descriptions you must write SEO-friendly. An SEO friendly title will be between 50 and 60 words and a meta description will be between 120 and 130 words.

But when you write titles and meta descriptions for local SEO, you must include the location you started your business in the title and meta description. And you can add your location along with your targeted keywords to your website URLs.


Suppose you have a business selling second-hand cars in Kolkata and your keyword is “second-hand cars in Kolkata” and a page of your website is “Minivan cars” then you can add to your URL https: //www.example. com / Minivan-cars-Kolkata


3. Add NAP (Name, Address, Phone Number) in Your Website

Whether it is Global SEO or Local SEO, try to give the complete address, name, and mobile number of your business on the home page and other important pages of your website. We call these together in the language of SEO NAP (Name, Address, Phone Number).


When you use your name, address, phone number on your website, you must try to write it, never use it as an image.


When you use a mobile number on your website, you must use your local number. Do not give a toll-free number at any time. As a result, when someone calls this number or searches Google, a notification will be sent to Google. As a result, your website will be ranked very easily in local SEO.


4. Bing Places

Bing Places for Business is another free tool like Google My Business. Through which you can easily register and verify your business online.


When you open Bing Places and Google My Business accounts, be sure to link these two accounts to each other. This will greatly increase the visibility of your website in search engines.


5. Local Directories

We talked about NAP in our article and we all know how important NAP is for local SEO. The local listing we are talking about is to create a kind of backlink for your website. Without backlinks, you can never rank your website on Google.

You will find many types of local listing sites on your business-related internet. Websites whose domain authority and page authority are very good you can go to those websites and create a profile for your business and on that website, you will give the full name, address, and phone number of your business along with the URL of your website. By doing this you will get a backlink for your website and the local authority of your website will increase a lot.


6. Mobile-Friendly Website

Google currently checks your website before ranking any website to see if your website is mobile-friendly. If your website is mobile-friendly then Google can easily bring your website to its first page. If your website is mobile-friendly then users can easily search your website on Google. This will increase your user experience. You can use these tools to check if your website is mobile-friendly.


7. Content Writing With Locally-optimized Items

We have already discussed many of our articles Content is King. Because without a quality full article, you will never be able to get any of your websites ranked in Google. If you want to write content, you can easily rank any website in Google by following every algorithm of Google.


If you want to rank a website locally, you must add a lot of local keywords in your article.


Suppose you want to teach digital marketing in India, then when you write content for your local website, your keywords may be digital marketing training in India.


NOTE :

If your business has a specific address then local SEO is one of the most important free tools for you. Through which you can easily reach your product and service to thousands of people.


So if you are a local businessman then start working on local SEO today. If you can follow our local SEO guidelines then after a certain period of time you must be very good at your website or local business. Able to generate sales or revenue.

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